The King of Beers’ next move is to become the King of Soccer. Budweiser has long been one of the most prominent brands in sports sponsorship, with deals with leagues like the NBA, the NFL and MLB to team-level deals across the entire industry. It even recently tried to trademark phrases related to esports, like “the official beer of gaming.” Now, the beer brand has signed multi-year deals with both the English Premier League and LaLiga, as Budweiser sees the […]
GumGum Sports’ latest report, “The Future of Sponsorships”, details several key trends that sponsorship professionals should be keenly aware of.
SponsorshipX is not your typical conference with boring speakers and sessions. With an annual multi-day event, it throws its attendees into the action.
You might remember Darrelle Revis as one of the best shutdown cornerbacks in NFL history. It appears he’s found a new initiative to dominate.
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