(Sports Tech Tokyo is a proud partner of Front Office Sports) As humanity’s collective knowledge of the human body continues to evolve, consumers are understanding more and more the importance of a healthy brain in order to become a better athlete. Because of this, they are willing to purchase products that can improve their neurological health right in the comfort of their homes. Mark Mastalir is the Co-CEO and Chief Marketing Officer of Halo Neuroscience: a neurotechnology company focused on human […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, doesn’t mean they can’t still fall in love with sport and physical fitness in today’s landscape. Eric Mastalir is the Senior Director of Global Strategic Alliances at Nike. Mastalir spoke with Front Office Sports at Sports Tech Tokyo about reaching younger demographics, embracing new platforms and strategies, and how personalization helps further […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) In the sports tech space, there are plenty of individuals and groups looking to consult with young companies looking to grow their operations. These consultants can be highly beneficial and look to partner with companies that fit well with their own skills and personalities. Charlie Greenwood is the founder and CEO of Triple Scout: his company that consults with investors, sports teams/leagues, and sports tech companies looking to understand what […]
(Sports Tech Tokyo is a proud partner of Front Office Sports) At the end of the day sports and entertainment are still about competing for eyeballs. Even in today’s globalized climate, the key attracting an audience remains the same in all parts of the world: tell a compelling story on a platform that makes sense. Unmish Parthasarathi is the founder of Picture Board Partners: a media company that helps startups, VC & PE funds, brands, publishers, entertainment & sports franchises, […]
Enter the Zone represents an early test case for how gamification might play out on a larger level amongst St. Louis’ fanbase.
Vizrt’s game-changing technology is a vital storytelling tool for the Baltimore Ravens and soon could be throughout professional football.
The founders of Connect&GO brought several uses for radio-frequency identification technology to the world of live sports and entertainment.
Season Share, a season ticket sharing platform, hopes to disrupt the ticket industry and help provide teams and fans with a better system.
Per his new contract, Trout is set to earn $430 million over the next 12 years. The deal also comes with an appropriately monster tax bill.
In just its third year in operation, the livestreaming aims to broadcast 250,000 youth sporting events in 2019, with plenty more to come.
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