Sports

Allegiant Marketing Strategy

Allegiant Takes ‘Aggressive’ Step With Raiders Stadium Deal

As the ninth-largest commercial airline in the U.S., discount airline Allegiant might not be first in mind for ticket buyers, or for sports sponsorships.  But the company took many by surprise when it was announced that Allegiant would be the naming rights partner for the new $1.8 billion stadium being built in Las Vegas that will house the Oakland Raiders when the team relocates from Oakland ahead of the 2020 NFL season. Even Allegiant executives admit it was an aggressive […]

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Baseball Craft beer

Baseball’s Beer Boom: Why Minor League Baseball Embraced Craft Beer

Walk through one of the many beer festivals held across the U.S. and there’s a decent chance a Minor League Baseball hat is making the rounds.  Whether the cap is from the Hillsboro Hops, Beer City Bung Hammers or Carolina Micro Brews, the hat might be on the head of a beer lover purely because of the logo. But there’s plenty of synergies between MiLB teams and the more than 7,400 U.S. breweries and those help explain a growing trend […]

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Little League sponsors

Little League Sponsors Evolve To Seasonality Approach

At the core of Little League International’s sponsorship program is deepening the relationship between the partners and the local leagues across the country and globe. The past 18 to 24 months have seen an expansion of sponsorship programming from existing partners, Little League CMO Liz DiLullo Brown said. From long-term partners like Honda to a new “Unity Band” initiative from adidas, Little League sponsors are deepening participation.  “The involvement and interest has grown and changed in a positive way,” said […]

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Las Vegas Basketball

Las Vegas Cementing Itself As Basketball Powerhouse

Looking for the Mecca of Basketball? Try Sin City. As the USA Basketball training camp wound down in Las Vegas, it put a cap on a busy summer of hoops in the desert. As usual, the city hosted the NBA Summer League, along with a slew of AAU tournaments. But this year, the city also welcomed the WNBA All-Star Game along with USA Basketball, which returns every so often. While events kept basketball fans, players and professionals alike flocking to […]

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Barstool New Amsterdam

New Amsterdam, Barstool Deliver Differentiated Commerce Opportunity

During episode 112 of the Barstool Sports podcast Spittin’ Chiclets last October, host and former NHL player Ryan Whitney mentioned his favorite vodka drink during an ad read: vodka and pink lemonade, which he dubbed the “Pink Whitney.” Now, the podcast’s presenting sponsor, New Amsterdam Vodka, has released a specialty flavor based on the drink in partnership with Barstool. In the first month of the partnership between the two entities, New Amsterdam Vodka posed the question to Whitney and co-host […]

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NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

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Royals Social

Royals Use New Hires To Push Social To New Levels In Down Year

The Kansas City Royals haven’t had the same success on the field this season as recent years, but a revamped digital strategy has the fanbase as engaged as ever. Following last season, there was a realization there would be struggles the Royals fanbase wasn’t accustomed to during the past few seasons, which includes the World Series Championship team in 2015.  That realization led to an expansion of the digital content team, said Erin Sleddens, the Royals senior director of digital […]

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Jed Collins Financial

Former NFL Fullback Jed Collins Wants to Make Sure Wallets Stay Full

Jed Collins knows what it’s like to be blindsided by NFL cuts and how a career as a professional athlete can be like walking on a tightrope. For seven years, Collins played in the league as a fullback, adopting a “dirtbag” persona, he said, that wasn’t really him but helped him eventually stick on rosters after being released “a baker’s dozen times” his first two years. He now embraces those struggles and uses his experience as a professional athlete to […]

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Valdes-Scantling brand

Valdes-Scantling Not Waiting On Breakout Year To Build His Brand

Athletes using their elevated status for business success isn’t a new concept, but Marquez Valdes-Scantling isn’t waiting for his on-the-field recognition to get his off-the-field efforts in order.  The second-year Green Bay Packers wideout has been named by several publications as a breakout candidate this season as one of the top targets for Aaron Rodgers, who has commented early in training camp on the young receiver. Following a rookie season when the fifth-round draft pick hauled in 38 catches and […]

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AT&T ESL Partnership

AT&T, ESL Show Plenty of ‘White Space’ In Esports Partnerships

Sports have long been one of the primary vehicles for brands to reach a large swath of key demographics, and now esports is entering the same realm.  As the category continues to grow massively, well-known brands like AT&T are expanding their partnerships in esports and exploring what is essentially a blank canvas for sponsors to play with, said Paul Brewer, senior vice president of brand partnerships with ESL North America. AT&T recently announced an expanded partnership with ESL North America […]

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