St. Louis Blues

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St. Louis Blues Bring Cup Run To YouTube While Awaiting More Games

  • While the NHL remains on pause, Matt Gardner, the Blues’ vice president of digital media and emerging technology, is looking to YouTube for content opportunities.
  • Over the last 90 days, the Blues have seen 87% and 360% increases in average view times and unique viewers on YouTube, respectively.

While the St. Louis Blues have seen the value of YouTube from a content perspective, they always struggled to find time to build on it.  But with the NHL season remaining on hold through April 30, the team has a chance to revisit the historic Stanley Cup run of 2019 and produce content to serve the team and the Blues’ brand. “We realized for some time now that there were more opportunities on YouTube that we can take advantage of,” […]

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NHL Leans On Players To Entertain Fans At Home

  • One of the NHL’s goals during its hiatus is to better connect its players with their fans.
  • Thus far, more than 55 NHL players and coaches have worked with the league to create online content.

In recent seasons, the NHL has put a heavy emphasis on increasing the amount of storytelling that focuses specifically on its players, as well as their personalities.  But even as hockey has gone on hiatus due to the coronavirus pandemic, the league is still pushing that strategy forward, making one of the key pillars of communication during this time a direct line between players and fans, according to NHL Chief Marketing Officer Heidi Browning. FOS REPORT: 54.5% of industry executives […]

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Enterprise Embracing Opportunity of Hometown NHL All-Star Weekend

  • St. Louis-based Enterprise is providing a variety of free programming for local hockey fans.
  • NHL special events are providing long runways for partners to better connect with hockey fans.

Honda may be the presenting sponsor of the NHL’s All-Star Weekend, but it’s St. Louis-based Enterprise activating at every turn of the weekend-long celebration of many of the league’s top players. In its home market, Enterprise felt a need to play a significant role in the 2020 NHL All-Star Weekend, said Kyle Sanborn, vice president of brand strategy at Enterprise.  The St. Louis-hosted All-Star Game is made all the more special by the Blues winning the Stanley Cup in 2019, […]

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Blues Enter the Zone

How Will NHL’s TV Talks Play Out? We Ask The Experts

The National Hockey League will be the first big sports sports league to put its broadcast rights up for bid during the coming gold rush of 2021-2022, when the NFL’s entire TV portfolio could be up for grabs. NBC Sports’ 10-year U.S. media rights deal expires after the 2020-2021 season. With live sports the most valuable entertainment going, you can bet your Stanley Cup the NHL is going to be looking for a very hefty increase from NBC’s current $200 million-a-year […]

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Best NHL Free-Agent Signings This Summer? Service Dogs

On November 6, 2016, the Anaheim Ducks hosted their Military Appreciation Night versus the Calgary Flames. During the pregame ceremony, Lance Corporal Brandon C. Benningfield was joined on the ice by Corporal Nero.  Little did the crowd know that Nero was a military police patrol and explosive detector dog who was holding in his mouth the ceremonial puck. Once he made the puck drop, fans at the Honda Center went wild for the German Shepherd – as did social media.  […]

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Blues Find Success With Predictive Gaming En Route To Stanley Cup Win

As the St. Louis Blues tested themselves against two of the toughest teams in the NHL in the San Jose Sharks and Boston Bruins en route to the team’s first Stanley Cup victory, another test was going on off the ice in St. Louis – could predictive gaming catch the attention of hockey fans during the sport’s most exciting time of the year? The answer to that question? Yes. Prior to the start of the Western Conference Final, the Blues […]

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