The National Hockey League will be the first big sports sports league to put its broadcast rights up for bid during the coming gold rush of 2021-2022, when the NFL’s entire TV portfolio could be up for grabs. NBC Sports’ 10-year U.S. media rights deal expires after the 2020-2021 season. With live sports the most valuable entertainment going, you can bet your Stanley Cup the NHL is going to be looking for a very hefty increase from NBC’s current $200 million-a-year […]
On November 6, 2016, the Anaheim Ducks hosted their Military Appreciation Night versus the Calgary Flames. During the pregame ceremony, Lance Corporal Brandon C. Benningfield was joined on the ice by Corporal Nero. Little did the crowd know that Nero was a military police patrol and explosive detector dog who was holding in his mouth the ceremonial puck. Once he made the puck drop, fans at the Honda Center went wild for the German Shepherd – as did social media. […]
As the St. Louis Blues tested themselves against two of the toughest teams in the NHL in the San Jose Sharks and Boston Bruins en route to the team’s first Stanley Cup victory, another test was going on off the ice in St. Louis – could predictive gaming catch the attention of hockey fans during the sport’s most exciting time of the year? The answer to that question? Yes. Prior to the start of the Western Conference Final, the Blues […]
Enter the Zone represents an early test case for how gamification might play out on a larger level amongst St. Louis’ fanbase.
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