Nashville’s Left Field Restaurant Aims to Draw Fans Year-Round

  • The 7,000-square-foot restaurant is part of a growing neighborhood next to First Horizon Park.
  • Entertainment districts now a crucial piece of stadium developments to keep venues attractive all year.

This season, baseball fans of the Nashville Sounds will be able to enjoy a meal overlooking left field at the team’s new restaurant, Third and Home.  The hope is they stay through the off-season too, as the restaurant is in a $50 million development next to the ballpark and will be open year-round. It’s one of the latest examples of baseball teams working to make their stadiums a destination whether the team is in action or not. “It’s been in […]

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Allegiant Marketing Strategy

Allegiant Stadium Technology Critical To Fan Experience

  • The Raiders and Cox Business partnered to ensure Allegiant Stadium will be among the most connected NFL stadiums.
  • With modern fan behavior, new stadiums require state-of-the-art connectivity or risk backlash.

With new NFL stadiums set to open in two of the world’s foremost entertainment cities, technology will be paramount to their success. Both Las Vegas’ Allegiant Stadium and Los Angeles’ SoFi Stadium are promising to deliver state-of-the-art technology integration to fans.  For the Raiders – who will officially become the Las Vegas Raiders later this spring – and the team’s fans, that can’t come soon enough. In Oakland, the team didn’t control its stadium, which lacked technological advancements, according to […]

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Mountain West ShotTracker

Why the Mountain West Doesn’t Mind Being a Guinea Pig

As the Mountain West enters its 20th season, the conference is fully embracing its role as a guinea pig for the rest of the NCAA.   The conference was the first to launch a 24/7 linear TV network, The Mountain West Sports Network, in 2006, a year before the Big Ten Network. It was also the first conference to sign with Precision Timing Systems in 2003 and work with DVSports basketball instant replay system, and the first conference to broadcast on […]

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Allegiant Marketing Strategy

Allegiant Takes ‘Aggressive’ Step With Raiders Stadium Deal

As the ninth-largest commercial airline in the U.S., discount airline Allegiant might not be first in mind for ticket buyers, or for sports sponsorships.  But the company took many by surprise when it was announced that Allegiant would be the naming rights partner for the new $1.8 billion stadium being built in Las Vegas that will house the Oakland Raiders when the team relocates from Oakland ahead of the 2020 NFL season. Even Allegiant executives admit it was an aggressive […]

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