Kenny “The Jet” Smith has always been entrepreneurial. Rather than taking it easy during the coronavirus pandemic, he created a “virtual” basketball academy for kids featuring real NBA and WNA stars. His new online basketball camp, “The Jet Academy,” is set to take flight July 20. The co-star of Turner Sports’ “Inside the NBA” will host live weekly online sessions with NBA stars Kemba Walker, Trae Young, and Victor Oladipo as well as the WNBA’s Sue Bird, Breanna Stewart and […]
As Facebook’s director of sports partnerships, team and athletes, Kevin Cote’s job had mostly consisted of working with properties on how they could best use their accounts. Now, with live sports paused, the focus has shifted to the male and female players who themselves are the faces of their respective leagues and teams. Even without live sports, athletes have been using apps like Facebook and Instagram – which is owned by the former – to entertain, inform, and support their […]
Uninterrupted, which has found traction as an athlete empowerment brand showing another side of athletes from North American leagues, is looking towards athletes in Europe – and in soccer, specifically – for further growth. Earlier this month, the media company co-founded by LeBron James and business partner Maverick Carter signed a development agreement with David Beckham’s newly formed content house Studio 99. As part of that deal, the two companies will co-produce a documentary series on the launch of Inter […]
The brand, USWNT star, and WNBA vet have teamed up for a limited edition hoodie to pay homage to LGBTQ activism over the years.
Though she is still suiting up for the Seattle Storm, Sue Bird is using this opportunity with the Denver Nuggets to set up her post-playing career.
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