Sue Bird

TNT’s Kenny Smith Says It’s ‘Inevitable’ He’ll Leave TV For Front Office

  • Co-star of ‘Inside the NBA’ created a ‘virtual’ basketball academy during the pandemic.
  • Smith hopes to sign up 1 million customers worldwide for the new ‘Jet Academy.’

Kenny “The Jet” Smith has always been entrepreneurial. Rather than taking it easy during the coronavirus pandemic, he created a “virtual” basketball academy for kids featuring real NBA and WNA stars. His new online basketball camp, “The Jet Academy,” is set to take flight July 20. The co-star of Turner Sports’ “Inside the NBA” will host live weekly online sessions with NBA stars Kemba Walker, Trae Young, and Victor Oladipo as well as the WNBA’s Sue Bird, Breanna Stewart and […]

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Athletes Reaching Fans With New Message On Facebook and Instagram

  • Hundreds of athletes are using Facebook and Instagram to stay connected with their fans during the coronavirus pandemic.
  • Naomi Osaka, Stephen Curry, and Julian Edelman are just a few of the Facebook ambassadors engaging with their followers at home.

As Facebook’s director of sports partnerships, team and athletes, Kevin Cote’s job had mostly consisted of working with properties on how they could best use their accounts. Now, with live sports paused, the focus has shifted to the male and female players who themselves are the faces of their respective leagues and teams. Even without live sports, athletes have been using apps like Facebook and Instagram – which is owned by the former – to entertain, inform, and support their […]

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Uninterrupted Plots European Growth Via Soccer

Uninterrupted, which has found traction as an athlete empowerment brand showing another side of athletes from North American leagues, is looking towards athletes in Europe – and in soccer, specifically – for further growth. Earlier this month, the media company co-founded by LeBron James and business partner Maverick Carter signed a development agreement with David Beckham’s newly formed content house Studio 99. As part of that deal, the two companies will co-produce a documentary series on the launch of Inter […]

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