Super Bowl


Classic Games On YouTube Proving To Be A Hit For Steelers And NFL

  • With fans staying at home, both the Pittsburgh Steelers and the NFL have put a heavy focus on YouTube.
  • After seeing a near 1,000% rise in engagement rate, the Steelers’ YouTube involvement has helped the league develop best practices to share with other clubs.

Following the NFL’s lead in putting old games on YouTube, the Pittsburgh Steelers are diving deeper into the platform. From full-length player interviews and highlight packages to even old Super Bowl rebroadcasts, YouTube has been of interest for the Steelers during the coronavirus pandemic, Ryan Huzjak, the team’s vice president of marketing and sales, said . “Those types of content don’t really work all that well on our other social media platforms – like Facebook, Instagram, Twitter, or even our […]

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Super Bowl LIV

Cities on Lockdown Waiting and Hoping for Major Sports Events Windfall

  • Miami saw a vibrant Super Bowl LIV before tourism effectively stopped, while Tampa looks for Super Bowl LV to push the city “forward forever.”
  • With three events in 2021 and 2022, Indianapolis is anticipating a $475 million impact and more than 300,000 visitors.

Major sports events have a way of helping cushion the blow for cities during tough economic times.  While most of the nation is completely shut down during the coronavirus outbreak, Miami’s hospitality industry escaped just in time with its Super Bowl LIV gains intact.  Meanwhile, cities like Tampa and Indianapolis, hosts to Super Bowl LV and the 2021 Final Four, respectively, have beacons of hope in their future.  “Early on, because we know how much [a Super Bowl] can mean […]

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New York Giants Hunker Down With YouTube For Offseason Content

  • Coronavirus leads the Giants to alter their YouTube strategy during free agency.
  • Since August 2019, Giants’ YouTube has seen a 400% increase in subscribers and a 1,000% rise in hours watched.

When NFL free agency opens each team, team staffers like the New York Giants’ Nilay Shah are usually on high alert. Shah, the Giants’ vice president of digital marketing, and his team typically spend those first few days of the signing window capturing content as players come to the facility that fans eagerly consume, ranging from photos of the player signing their contract or that first on-camera interview as a member of their new team. However, as the coronavirus pandemic […]

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PGA Tour Live Offers Glimpse of Future With Every Shot During The Players

  • OTT service to stream all 32,000 shots from TPC Sawgrass to NBC Sports Gold subscribers.
  • The one-time experiment will be expanded to more tournaments next year, PGA Tour says.

PGA Tour Live is getting a major one-time upgrade in time for the Players Championship this week.  Every golf shot from the tournament held annually at TPC Sawgrass in Florida will be available to NBC Sports Gold subscribers for the first time.  A total of 120 cameras will allow the PGA Tour to stream roughly 32,000 shots and follow every player throughout the weekend. That is comparable to the number of cameras used to broadcast this year’s Super Bowl in […]

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America’s Team: Cowboys Still Winning in T.V. Ratings

  • The Cowboys haven’t reached the Super Bowl since winning it in 1996. But in 2019, they played in three of the five most-watched regular season games on TV.
  • National coverage since the 1970’s and a relentless Jerry Jones have made for an enduring brand.

The Kansas City Chiefs are Super Bowl champions. But they’re not “America’s Team.” That distinction belongs today, tomorrow and for the foreseeable future to the Dallas Cowboys. By any business metric, the five-time Super Bowl champions reign supreme as the country’s favorite football team. They generate the biggest TV audiences, draw the highest attendance, and boast the world’s most valuable sports brand.  On the field is a different story. The Cowboys have not appeared in the Big Game since 1996. […]

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DAZN Eyes Debate Shows With Skip Bayless Waiting At Fox

  • Subscription sports streaming service seeking to expand its content offerings beyond prime time fights.
  • Bayless’s Fox deal expires in September, setting up a possible reunion with ex-ESPN bosses.

DAZN (pronounced ‘da-ZONE’) is moving beyond live boxing matches and sporting events to launch more original studio shows and documentaries. The next step for the streaming service could be debate shows, ala Skip Bayless’ “Undisputed” on FS1 and Stephen A. Smith’s “First Take” on ESPN. With Bayless’ four-year, $25 million deal at Fox Sports expiring in September, DAZN and Jamie Horowitz, the streaming service’s executive vice president of content, have emerged as a potential bidder for the pending TV free […]

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Athlete x Media Summit: Where Sport Meets Business

(BrandForward is a proud partner of Front Office Sports) On Thursday, January 30, more than 200 sports industry executives, professional athletes, venture capitalists, and representatives from teams, leagues, agencies and players associations came together for the Athlete x Media Summit during Super Bowl LIV Week.  Produced by BrandForward and The Network Advisory during Super Bowl Week, Athlete x Media was designed for networking and in-depth conversation centered around the intersection of sports, athletes and media. In addition to the summit, the […]

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Inter Miami Aims To Bring Fútbol To Football Fans With New Campaign

  • Inter Miami, which will debut in MLS in 2020, is launching its first-ever marketing campaign alongside the Super Bowl.
  • "It's meant to be attention-grabbing, what we're calling the right amount of rogue," said Mike Ridley, Inter Miami vice president of brand and marketing.

While the city of Miami has been taken over by football fans in the build up to Super Bowl LIV, the city’s newest team is hoping that fans will follow its own brand of fútbol, set to launch in less than a month. Inter Miami CF, which will debut in MLS this season, launched its first-ever marketing campaign the week of the Super Bowl titled ‘Your Fútbol Is Here.’ “We want to make sure we’re doing things that are a […]

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NFL Honors Microsoft

Microsoft, Nationwide Hope to Round Out Brand Stories With NFL Honors

  • With a massive investment as NFL partners, brands hope to align with awards to share a deeper message.
  • Sponsored awards aim to bring in fan engagement while showing players off-the-field endeavors.

Microsoft and Nationwide are among a select few NFL partners that have taken on efforts to align with player awards at NFL Honors, hoping they can help tell deeper brand stories. Microsoft is extending its omnipresent NFL partnership with the Anything But Ordinary Player of the Year, while Nationwide is expanding its off-the-field story by sponsoring the Walter Payton NFL Man of the Year. The awards, which hinge on fan interaction and voting, will be presented at Saturday’s NFL Honors […]

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Lowe’s Super Bowl Activation Plans Go Beyond The Teams Playing In It

  • Lowe's has been the official home improvement sponsor of the NFL since January 2019.
  • The retailer will display 32 dwellings during Super Bowl week, representing each NFL franchise, in efforts to grow awareness with fans.

Partnering with the NFL offers companies a chance to grow brand equity with fans by activating during tentpole events throughout the year – with no event on the NFL calendar being bigger than the Super Bowl this Sunday. Lowe’s will be one of those partnering brands rolling out pre-planned marketing strategies ahead of the matchup between the Kansas City Chiefs and San Francisco 49ers. The retailer became the official home improvement sponsor of the NFL in January 2019, leaving little […]

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