Technology

Columbus Crew Putting Fans First In New Stadium

A groundswell of local fan fervor helped to save the Columbus Crew and keep the club in the city. Now, with a new stadium on the horizon, the Crew are focused on creating a fan experience in its new home that is worthy of that support. To aid in that process, the Crew have signed a partnership with IBM Services to help create a roadmap for the club to follow as it looks to create a unique and engaging environment […]

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B/R, Bumble Court NBA Summer League Fans With Activation

With the 2019 NBA Summer League just weeks away, fans will be flocking to Las Vegas to watch the likes of Zion Williamson, Ja Morant, and RJ Barrett get their first NBA reps. Beyond basketball and Summer League, a new activation is aiming to help guests also focus on something just as interesting: their relationships. Thanks to the partnership between the Los Angeles Clippers and dating app Bumble, Bleacher Report is working with the duo for its second annual “Jump […]

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Wimbledon Celebrating Its History While Prepping For Future

Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its popular strawberries and cream concession item, which dates back to Tudor England. But despite its historic roots, the All England Lawn Tennis Club is investing heavily in digital and social fan-facing initiatives, aiming to make sure its 142-year-old event is “future-proof.” “Being accessible to the audiences of the future is […]

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