Tennis’s Next Big Star? Call Her Coco

While most 15-year-olds are getting ready to go back to school, Coco Gauff is busy with something else: grabbing the tennis world’s attention. With the 2019 US Open beginning on August 26, the Delray Beach, Fla., native expects to be a premier attraction – both on and off the court. For fans, they can catch Gauff’s US Open debut on August 27, when she faces off against 18-year-old Russian Anastasia Potapova on Louis Armstrong Stadium.  The center-stage treatment that the […]

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ESPN Adds Extra Week To 2019 U.S. Open Coverage By Showing Qualifying Tournament

ESPN’s largest single sports production of the year is getting even bigger. The sports media giant is effectively adding another week to its 2019 U.S. Open tennis coverage by televising and streaming this week’s qualifying tournament. Starting Aug. 20, ESPNEWS will offer six hours a day of qualifying coverage from five courts through Aug. 23. The over-the-top ESPN+ streaming service launched daily coverage of qualifying action from five courts on Aug. 19 and will continue through Aug. 23. TV coverage […]

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Wimbledon Celebrating Its History While Prepping For Future

Many of Wimbledon’s traditions are linked to its 1877 founding, from its strict dress code for both players and attendees, the absence of sponsor branding around the court to its popular strawberries and cream concession item, which dates back to Tudor England. But despite its historic roots, the All England Lawn Tennis Club is investing heavily in digital and social fan-facing initiatives, aiming to make sure its 142-year-old event is “future-proof.” “Being accessible to the audiences of the future is […]

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Mercedes-Benz Turns to Immersive Spaces to Activate at the US Open

Since 2010, the brand has been one of the most visible partners for the tournament. Brand Ambassador Roger Federer at the Mercedes-Benz brand center. (Photo via Mercedes-Benz) Tennis is a sport synonymous with luxury. From star-studded suites, to some of the world’s highest paid athletes, you can’t ignore the glamour the sport brings. A proud partner of the US Open, Mercedes-Benz has helped deliver the glamour and excitement that fills Arthur Ashe Stadium for two weeks late in the summer […]

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