(StellarAlgo is a proud partner of Front Office Sports) In 2018, Minor League Baseball experienced an expected slight decrease in attendance due to fewer scheduled games and unusually cold April and May. It is more important than ever that teams from single-A to triple-A understand their fans and what keeps them coming out to the ballpark. One tool that clubs are using to help with this process is StellarAlgo’s Customer Data Platform (CDP). StellarAlgo’s technology allows teams to consolidate fan-specific […]
With baseball – both MiLB and MLB – adopting new ways to drive fan engagement at the ballpark, college football is aiming to solve this same problem. One season removed from the sport’s worst attendance record since 1996, college football is divided on how to address this issue. At Big Ten media day on July 19, Northwestern football coach Pat Fitzgerald argued that cellphones are making spectators disinterested with the in-game experience. Even if they do attend, Fitzgerald claims their […]
With Major League Baseball continuing to have annual attendance woes, there’s one team that commissioner Rob Manfred doesn’t have to worry about. And it’s not a team from New York, Los Angeles or Boston. It’s in Minnesota, where the Twins have had one of the biggest attendance turnarounds year-over-year in the league, riding a wave of both team success and a renewed focus on the fan experience. With a lackluster 78-84 record in 2018, the Twins ranked 20th in MLB […]
(StellarAlgo is a proud partner of Front Office Sports) For just over a year, the Houston Dynamo of Major League Soccer have been partnered with StellarAlgo in order to gain a more thorough understanding of their audience. The MLS club works with StellarAlgo’s customer data platform (CDP) to consolidate fan-specific data and gain predictive insights about their customers and their behaviors. This data, in turn, affects the team’s customer engagement strategy. “From the standpoint of engagement, it is incredibly important […]
AXS Senior Vice President Brian Peunic has seen teams improve the purchasing process for fans by using data to tailor their sales strategies.
In the past, MIS brought on seasonal staff to help its ticket sales and customer service efforts. However, this year it formalized that program and structured training, branding it Fuel Academy.
It is vital for ticket sales executives within sports to understand what goes into filling a stadium and the analytics used in building that strategy.
After ten years on the business side of pro basketball, Michael Taylor has learned how valuable persistence and personal branding are in ticket sales.
German will lend her expertise on premium sales at the Front Office Sports Ticketing Huddle at the Oakland Coliseum on May 10.
Feinberg and his group sales staff at the Oakland Athletics have increased their revenue generated by 45% in the last year.
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