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For the last few years, Toyota has backed 10 percent of the 300-plus drivers attempting to race their way into the A-main on the final night...
Ahead of the 2020 Summer Games in Tokyo, Toyota has expanded its Olympic commitment, partnering with the National Governing Bodies of six new sports.
The international car brand worked with all five teams to deliver integrated and niche community outreach activations to unite with veterans.
The 17-year-old is on the fast track to becoming the next big racing superstar. That's good news for TRD, Monster Energy, Under Armour and other brands.
At Daytona, Toyota has made a significant investment in delivering their brand to consumers.
Since making its entrance into the sport, Toyota has seen a 61 percent increase in the acceptance of its brand within NASCAR.
By bringing the iconic sports car back, Toyota now has a model to rival Ford’s Mustang and Chevrolet’s Camaro.
NBC, the primary broadcasting group of the Olympics, was able to broadcast the Paralympic Games nearly twice as much as previous years with Toyota onboard as the presenting...
With the partnership, Toyota sponsors 19 U.S. athletes in both the Olympic and the Paralympic games.