NBA USA Twitch

Broadcast Innovation Key To NBA, Twitch Partnership

Broadcast innovation is at the heart of an expanded partnership between the NBA, USA Basketball and Twitch.  Twitch will live stream 76 games of the Jr. NBA Global Championship games this week. The streaming platform will also live stream USA National Team exhibition games, beginning with Friday’s Blue vs. White game in Las Vegas followed by four international exhibitions.  The NBA was one of Twitch’s first partners outside of gaming as the two entities have come together in deals the […]

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MLS Goes Digital For New All-Star Skills Challenge

With a lineup that includes well-known current MLS players Wayne Rooney, Carlos Vela and Nani as well as Atlético Madrid’s Koke and João Félix – who joined the club this summer as the second-most expensive teenager in soccer transfer history – MLS is hoping that its reborn All-Star Skills Challenge event catches the attention of soccer fans across the globe. The league’s media strategy for the event is betting on that being the case, with MLS hoping to engage audiences […]

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