U.S. Open

USGA Offers Free Streaming of U.S. Open Catalogue in Play to Build Fans

  • Organization launches service with Xumo, joining FuboTV, beIN SPORTS, and the PGA Tour.
  • Existing USGA Roku, Apple TV proprietary app has 50,000 downloads.

(This story has been updated to clarify the USGA’s use of highlights of the U.S. Open in the 4th paragraph, its ad-revenue sharing in the 13th paragraph, and the name of Columbia University in the final paragraph.) The U.S. Golf Association is determined to distribute original programming on multiple streaming services to keep pace with other sports organizations and reach any and all fans. However, the USGA is adamant about not wanting its offerings behind a paywall – opting instead […]

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Augmented Reality Activations Offer Teams A New Source Of Revenue

  • Despite more examples of AR and even mixed reality popping up around the sports industry to boost the fan experience, the market remains largely underpenetrated, experts say.
  • There is ample opportunity for teams and leagues to cash in on AR activations by selling ad inventory to brands looking to connect with consumers differently.

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs and professional sports leagues have to embrace the still nascent technology first. The AR market in sports remains largely underpenetrated, even as more examples of franchises using augmented and mixed reality pop up, experts say. Virtual reality is also becoming a larger part of team’s innovation plans. However, headsets and […]

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ESPN Adds Extra Week To 2019 U.S. Open Coverage By Showing Qualifying Tournament

ESPN’s largest single sports production of the year is getting even bigger. The sports media giant is effectively adding another week to its 2019 U.S. Open tennis coverage by televising and streaming this week’s qualifying tournament. Starting Aug. 20, ESPNEWS will offer six hours a day of qualifying coverage from five courts through Aug. 23. The over-the-top ESPN+ streaming service launched daily coverage of qualifying action from five courts on Aug. 19 and will continue through Aug. 23. TV coverage […]

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