Virtual Reality

NASCAR Turns to VR to Engage Remote Fans

Deployed at the Homestead-Miami race, the initiative wants to bring fans at home closer to the action. Image via The 2017 Monster Energy NASCAR Cup Series ended on November 19th, but that date marked the beginning of NASCAR’s virtual reality activation. Race fans took to their smartphones and devices that day to experience the final drivers’ meeting and atmosphere of the 2017 championship without even attending. “For anyone that wasn’t in Miami for the race, our goal here was to […]

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Five Things We Learned About VR/AR Technology In San Francisco

The industry is only going to continue to explode. VR rendering of the SWAG shop (Image via the Atlanta Hawks) In mid-November Front Office Sports was invited to the World Virtual & Augmented Reality Sports Innovation Summit in Northern California. The two-day event brought industry leaders from around the world of sports and technology to the Bay Area. A plethora of executives from the big four sports leagues in America were on hand, in addition to companies debuting innovative services. Here is […]

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5 Reasons You Should be at World Virtual & Augmented Reality Sports Innovation Summit 2017

Over the two day Summit, attendees will have the opportunity to hear from more than 40 speakers. The Summit promises to deliver plenty of engaging content. (Image via Random42) The World Virtual & Augmented Reality Sports Innovation Summit 2017 is expected to host over 350 attendees from various sectors within the sports industry. The Summit will educate sports industry professionals on how to activate, apply and monetize immersive technologies in sports arenas. From live VR broadcast, to fan engagement, VR […]

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How the BC Lions are Using AR and 360º Video to Drive Fan Engagement

The team is showing it’s no alternate reality. Photo via Vancouver Sun Using technology to engage and grow a team’s fan base is nothing new. Things have come a long way from simply sending the mascot into the stands or around town. Today, the mascot might be right there interacting with you in an augmented reality environment. Blimps dropping coupons have long been a stadium and arena staple. Today, the blimp might show up in your app and be your […]

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Augmented Reality In Sports: Blurring The Lines Between Video Games And Real Life

AR might be the newest way for fans to feel even more connected to their favorite sports. The putting interface in “Rory McIlroy: PGA Tour.” Photo via Sports and technology are two industries that have intersected quite a bit through the years. With the rise of analytics and game preparation, teams and players are utilizing the newest tech to find an edge over the competition. Whether that is through virtual reality or analytics, the industry is constantly evolving. Recently, the […]

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A Look Back at Some of College Sports’ Best Sponsorship Activations

These three activations can serve as motivation for all of us. The University of South Florida and Big Frog T-Shirts partnered to bring Bulls fans this t-shirt cannon during the men’s and women’s basketball season. Photo courtesy of Adam Schemm. It’s no secret that sports fans love to be involved with their teams. From dancing their way to the big screen to getting a retweet to wearing gear, fans love feeling like part the team. The same can be said about brands. […]

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Tips For Maximizing 360 Video

The most recent statistics prove that video not only works, but works well. In fact, 92% of mobile video consumers share videos with others. Visual content is a vital part of any successful marketing strategy today. However, we’re already moving past the days of having only an image accompany every post on social media. Many brands are using animated GIFs or animated infographics, while others are using short videos to promote their content. Video is no longer “nice” to include in […]

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