WNBA

Expanded Media Coverage Fuels The WNBA’s Sudden Spike In Fan Engagement

Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season. While one reason for this sudden spike is certainly due to new and expanded broadcast partnerships between the WNBA and networks like ESPN and CBS, the growing popularity has also been fueled in large part by the discernible cultural shift happening in […]

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Cathy Engelbert on Her Role and the Future of the WNBA (EXCLUSIVE)

In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]

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nike-women's basketball

Nike Aims to Better Support Women’s Basketball with Apparel, Action

Women have begun to receive more recognition within sports, but the dollar figures have yet to catch up. According to a 2018 Statista report, women’s sports receive only 0.4% of total sports sponsorships. In a market where global sports sponsorships were worth $106.8 billion, just $427 million was spent on women’s sports. One of the companies aiming to improve those conditions is Nike, particularly for women’s basketball. But how, and what does support for growth of the game actually look […]

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