Through the first several weeks of the 2019 WNBA season, there has been a significant rise in audience viewership and fan engagement around the league, with ratings up nearly 64 percent when compared to the same time last season. While one reason for this sudden spike is certainly due to new and expanded broadcast partnerships between the WNBA and networks like ESPN and CBS, the growing popularity has also been fueled in large part by the discernible cultural shift happening in […]
In a Front Office Sports exclusive, Editor Ian Thomas sits down with incoming WNBA Commissioner Cathy Engelbert ahead of taking over the role in full next week. Highlights of the interview, edited for clarity, appear below. On what brought her to the WNBA from Deloitte (0:19):“Part of it was I grew up in a basketball family. My father was actually drafted by the Detroit Pistons back in the 1950s and had five brothers who played basketball, my sisters as well. […]
Deloitte CEO Cathy Engelbert will become the first commissioner of the WNBA and the first woman to lead a Big Four professional services firm in the U.S.
Women have begun to receive more recognition within sports, but the dollar figures have yet to catch up. According to a 2018 Statista report, women’s sports receive only 0.4% of total sports sponsorships. In a market where global sports sponsorships were worth $106.8 billion, just $427 million was spent on women’s sports. One of the companies aiming to improve those conditions is Nike, particularly for women’s basketball. But how, and what does support for growth of the game actually look […]
CBS joins ESPN, NBA TV and Twitter as WNBA broadcasters as the league works to broaden its in-season viewing audience on a national level.
AT&T’s investment in the NBA includes the WNBA, NBA 2K League, G-League and USA Basketball, representing a piece of its broader entertainment sponsorships.
The NBA’s Basketball Operations Associates Program provides job training for league positions including business operations,player relations and scouting.
The NFL Players Inc. extension has executed licensing agreements with more than 25 companies across categories in support of women’s pro sports.
The broadcaster has made a name for herself, thanks to a tireless work ethic and covering everything from college basketball to the NBA and WNBA.
The basketball superstar regularly speaks to audiences all over the world on how to lead and motivate teams.
End of content
No more pages to load