Connect with us

Digital Media

Zach Harper on the NBA, Soup, and Finding His Professional Way

Zach Harper discusses his advice for aspiring NBA bloggers, shooting your professional shot, and more.

Front Office Sports

Published

on

Zach Harper

Subscribe: iTunes | SoundCloud

Zach Harper’s journey to getting his start as an NBA writer began inside an appeals court. Working as an employee there, Harper would make sure to get his work done for the day at 10:30 a.m. so he could focus on writing.

For the better part of two years, Harper would get to work at 8:30 in the morning, get as much work done as he could within a two-hour frame, and then turn his attention to his real passion. Come 2009, his work was being noticed by the people he looked up to in the industry. Fast forward almost nine years, and Harper has spent time at ESPN, CBS Sports, and FanRag Sports, with his next landing spot to be announced.

Passionate about everything basketball-related, Harper leveraged the power of social media and a unique voice to build a brand that is known both inside and outside the world of basketball. His story is one of dedication, passion, and flexibility.

Edited highlights appear below:

On Getting His Foot In The Door (11:49)

“Back in 2007, I decided to start a website because I was like, ‘I know more about basketball than anybody, right?’ Then, I started reading other people like Tom Ziller and Kelly Dwyer and realized I didn’t know as much as I thought I did. I quickly went from doing this because of an ego to doing this because I needed to get smarter at this and a lot better.”

“From 2007 to 2009, I was working for an appeals court. I would go into work every day and do clerical stuff, mailroom stuff, and all kinds meaningless stuff. I would go in at 8:30 and I’d be done with the majority of my work by 10:30 and then I would just coast and maintain the rest of the day. I would just sit there the rest of the day writing and working on my website. I did that for a couple of years and then I started to get noticed by people.”

On Building His Brand Through Social Media (21:46)

“I wouldn’t have a career without social media. Because I didn’t have any training, because I didn’t have any connections, because I didn’t have any inroads into the business, I had to build my name up on Twitter.”

“One of the things I started to learn once I built somewhat of a following was that people are on social media just to interact. We’re all just killing time either because we want to rank things, we want to argue about things, or we want to talk about how much we love things.”

Social on the Sidelines is Presented to You By:

On Making a Name for Yourself (26:38)

“It is very saturated. I think the key because it is so saturated is you have to be confident in what you know and you have to be very aware of what you don’t know. That’s something I try to instill in younger writers.”

“You can do two things, you can either be aware of that and lie about it and say ‘I do know all this stuff’ or you can say ‘how do I learn what I don’t know?’ The approach I always took was I need to learn what I don’t know so that I know what I’m talking about later on. I think that is huge for someone who’s starting out, but at the same time, it won’t matter unless you have the right approach.”

On What He Looks for in His Writing Roles (34:10)

“I look for freedom to do what I do. I try to bring smart, unbiased analysis that’s also fun. Sports are supposed to be fun, but they have become such an angry medium for people. One of my favorite pieces I have written came after J.R. Smith threw soup at his coach. I had another column lined up that I had to finish that day, but I told the editor that I was going to push it in favor of a piece on soup. When an employer is willing to let you do that, to me that’s the freedom that matters so much because I don’t want to do anything that’s cookie cutter or how like everyone else may write about sports.”

Love what we are doing? Help us grow and get in front of more people by subscribing below and leaving a review! 

iTunes | SoundCloud

Digital Media

Meet the #Rising25: Adam Johnson of ISM Raceway

Meet Adam Johnson, Digital Content Manager for ISM Raceway. A 2016 Grand Canyon grad, a talent and passion for storytelling landed him in this year’s class.

Front Office Sports

Published

on

The #Rising25 class of 2019, presented by AB InBev, represents some of the brightest young professionals in the sports industry. Over the next several weeks, we’re proud to introduce you to this year’s winners and highlight some of their achievements to date.

Today, meet Adam Johnson, Digital Content Manager of ISM Raceway.

A 2016 graduate of Grand Canyon University, Johnson began working at ISM Raceway (then known as Phoenix International Raceway) as a volunteer tour leader.  It was in his college days that Johnson saw the possibility of building a career in sports. As a college student, he also gained experience with GCU athletics, the Arizona Rattlers, and the Jerry Colangelo Basketball Hall of Fame Golf Classic.

“Growing up, my discretionary income would go towards sporting events. Now, I make my income from working behind the scenes at sporting events that I’d love to be attending as a hobby,” Johnson says. “As a kid, I consumed a lot of information about my favorite teams and leagues through the television broadcasts and through social media in high school. I loved the idea of being the person who gives today’s kids that information about their team. Being able to share my passion with the next generation made a lot of sense to me.”

Johnson credits much of his professional development to the education he received as a student and employee at GCU. During his time there, the athletic department transitioned to Division I, which provided an ideal learning environment. Johnson then joined ISM Raceway full-time shortly after graduating from GCU.

In 2017 and 2018, the raceway underwent a $178 million dollar renovation. Some racing fans weren’t thrilled with the idea of a track that had basically remained untouched since 1964 now going through a major change. As part of the digital content team, it was the task of Johnson and his cohorts to win fans over with access to the stadium’s new additions.

“I can confidently say that well over 90% of our fans who had doubts are satisfied with the product now thanks in large part to our storytelling,” he says. “Winning over old fans who were skeptical as well as gaining some new fans for the raceway was my career highlight so far.”

Johnson has already held a number of roles in his short career but says that, irrespective of position, authenticity and having a strong character are essential for success. 

“If people are going to talk about you, make sure that it’s something that you would be proud to hear,” he says. “Be yourself but be cognizant that people are always watching, especially when you work in something like social media.”

Johnson advises those looking to shift their sports careers into the fast lane to take networking seriously and not be intimidated to reach out to others.

“You’d be amazed what can happen if you just reach out and ask someone to coffee,” he says. “That goes a long way because everyone has been in that spot before where they don’t know what their next move is. Take that step out of your comfort zone and ask people if you can pick their brain.”

Meet the full class of 2019 here.

Continue Reading

Digital Media

Inside Locked On Podcast Network’s Quest to Provide Fans with Daily Updates

David Locke started a short-form daily podcast to bolster his job security and now he’s built Locked On Podcast Network across the NBA, NFL and, now, MLB.

Avatar

Published

on

locked-on-podcast

Photo Credit: D. Ross Cameron-USA TODAY Sports

The year was 2011, and all David Locke wanted was job security.

Locke had just become the Utah Jazz’s radio play-by-play man, replacing longtime announcer Rod Hundley. It was a dream gig but one without much stable footing, so Locke decided he needed a side hustle. It ultimately came by way of launching a short-form daily podcast to further connect with fans and cement his place in the position in the organization.

Eight years later, the plan worked out better than he could have imagined. Locke is still with the Jazz and, in 2016, Locked On formally became an entire podcast network built around daily 15-minute podcasts in the NBA and NFL. This week, it launched an MLB component to deliver further content to an audience that averages more than 5 million listeners a month. Locke believes baseball content is a natural extension of the network’s vision.   

READ MORE: Inside CBS Sports’ Innovative Podcast Strategy

“The natural rhythms of baseball match the network in ability to get a team update in 15 minutes,” Locke said. “I’m a big San Francisco Giants fan, but I haven’t watched a game in forever. I don’t have three hours often, but now I listen to Locked On Giants and I know a lot more about the team all of a sudden from 15 minutes a day.

“In that sense, it has a chance to be really successful.”

Locked On Podcast’s MLB network launched with 20 markets, but Locke expects it to soon scale up to all 30 teams. The goal is to someday rival the network’s success with the NBA, whose aggregate weekly listenership was only once surpassed by its NFL content. “There’s a soap opera element to the NBA,” he said. “It’s as popular or more popular in the offseason.”  

Several polls and studies on podcasts have shown the best format podcasts are shorter, like the 15-minute format Locked On Podcast Network has chosen. The research firm IDG Connect found the ideal time for a podcast is 16 minutes in a study finding users want short, digestible content no matter the format.

Likewise, more Americans are listening to podcasts, as a 2018 Edison Research study found an estimated 48 million Americans listen to podcasts weekly. The same study found podcast awareness among Americans had grown from 46 percent of the total population in 2012 to 64 percent in 2018.

As the network grows to encompass more teams and league, Locke says the next step to improve the network’s content will be to continue to search for high-caliber podcast hosts, the best of whom are often writers already on the respective team’s beat. “There’s no real consistency [in hosts],” Locke said. “Two parts have to happen. They have to care passionately about the team and sport and the ability to deliver daily podcasts. It becomes a bit self-selecting in what we’re asking.

“It brings high-level people naturally by what it is.”

Those hosts aren’t being asked to contribute for free, either. Locke was tight-lipped on his revenue model but said the monetization of his network provides the hosts with a modest payment.

“We’ve had really good revenue growth the past two-and-a-half years, and some of our guys have really successful shows,” he said. “We’ve found a way to bring revenue to all our hosts. We’re really proud of that piece. We’re finding mechanisms to allow podcasts that have not been able to monetize, monetize.”

READ MORE: The Ringer’s ‘Winging It’ Podcast Offers Sneak Peek Into Life in the NBA

Locke’s biggest-picture goal is that Locked On PodcastNetwork can open doors for young talent hoping to make a name for themselves in the media world. He worries radio is providing fewer and fewer avenues, something that he hopes Locked On can both compensate for and, ultimately, benefit from.

“There is a real chance to developing the next age of talent, and not just for other people,” he said. “They can develop and then stay with us and hopefully there’s no reason to leave. I hope that’s something we can be for people.”

The next frontier of growth is already on tap. This fall, Locked On Podcast Network will roll out NCAA teams, an arena the network has dabbled in but never fully committed to. With a format that is scalable to any league, Locke hopes to continue filling fans in with his quick-hit podcast format.

Continue Reading

Digital Media

How Access Has Changed The Conversation Around Digital Storytelling

Athletes share more of their lives than ever before, leaving content creators to grapple with how to deepen the message in the stories they tell.

Avatar

Published

on

sports-storytelling-depth

Photo Credit: Wendell Cruz-USA TODAY Sports

Athletes are sharing more of themselves than ever before, putting the onus on sports content producers to develop thoughtful stories to better connect with audiences. A South by Southwest panel on storytelling in sports discussed how to cut through the noise as a documentary filmmaker and sports storyteller.

“Athletes now have their own crews, cameras constantly around documenting their own lives,” said Gotham Chopra, co-founder and chief creative officer of Religion of Sports, who is currently finishing up a documentary on Stephen Curry entitled “Stephen vs. the Game. “For us, we try to cut through the clutter. It’s not about the access, not just a commodity, but what am I trying to say? Why are we doing this? Unless there’s clarity around that, I don’t think it’s worth doing.”

When linear television networks ruled the roost, almost any sort of athlete-related access motivated viewers to tune in to see a slice of an unknowable world. Social media opened the floodgates, however. Now that visibility has exploded, and fans can connect directly with athletes, there’s a need to tell bigger, bolder stories.

READ MORE: ‘We Are LAFC’ Shows Off Exclusive Content Opportunity for MLS, ESPN

“There’s a lot of stuff out there, a lot of access,” said Libby Geist, vice president and executive producer of ESPN Films & Original Content. “That’s just not enough anymore. There has to be stakes. The bar has to get higher and higher. We need to stay in our lane and not get stars in our eyes. A big name isn’t enough anymore.”

For ESPN, one of the biggest answers has come by way of longform documentaries, most notably its 30 for 30 series. Today, it ranks as one of the network’s most critically acclaimed imprints. But Geist remembers a time, not too long ago, when stakeholders were wary of viewers making time to watch hour-plus-long programming that sometimes strays off the beaten path.

“It was a risk to commission 30, hour-long docs,” she said. “Now we know they can sit for a long time. Not just for sports stories, but director-driven. Not just moments in time, not just a Super Bowl or big game, but much more layered cultural stories.”

The culmination of those efforts came in 2016 with ESPN’s Academy Award-winning, five-part miniseries on O.J. Simpson, “O.J.: Made In America.”

“The conversation around that was a ‘step back moment,’” Geist said. “People were not just talking about sports, the buzz around the level of discussion.”

That buoyed a new wave of production. Not only does ESPN have 15 to 20 new 30 for 30 projects in the works, according to Geist, but many of them are “big tentpole films,” like an upcoming 10-hour Michael Jordan project.

In addition, Geist and ESPN also have another platform to work through and deploy new content on thanks to the introduction of ESPN+. Though still less than a year old, ESPN+ is already paying dividends by providing new avenues to tell stories. Geist used the example of the docuseries, a medium she was once loath to push due to the headache of scheduling against billion-dollar live sports rights on ESPN. Now, though, they can be uploaded and binged at a viewer’s leisure.

The number of media platforms like ESPN+ and the plethora of other streaming services have posed the question to independent filmmakers like Chopra of how to make compelling content and draw in viewers. He said he’d prefer a small audience deeply engaged in the message of the project rather than a larger, passive one.

“The new platforms have really raised the game of accountability,” he said. “How do I invest? Whether [in subscriptions] or time, you have to earn that. It’s pushed us as creators.”

Ultimately, however, access does matter in the sense of finding subjects willing to offer up more substantial parts of themselves. Dexton Deboree, co-founder of Los York Entertainment, credits the NBA, in particular, for being a forerunner among organizations within sports that push a coherent message and let players tell meaningful stories. That encourages storytellers like Deboree to embrace athletes’ narratives as a microcosm of humanity to spur serious discussions and connect with like-minded people. Last year, Deboree released “Unbanned: The Story of AJ1,” which tracked the cultural influence of Air Jordan shoes.

READ MORE: Here to Stay: Generation Z’s Impact On Sports Content Strategy

“If I’m not into basketball, but I realize there’s a connection, suddenly, there might be something to that community,” Deboree said of how a personal story can create new fans. “I don’t know that we’re changing minds. We just strive to stir the pot and get people to talk about stuff [that] maybe they weren’t.”

From Muhammad Ali and Bill Russell to today’s athletes like Colin Kaepernick and LeBron James, athletes have always had the power to spark social dialogue. Chopra recently finished “Shut Up and Dribble” with James, the title taken from a Tweet James received from Fox News personality Laura Ingraham.

“What an amazing time to be alive in this political climate,” Chopra said. “It was conceived from the most popular player in the world literally getting into a social media war with the president of the United States. We went back to the 1950s, and this isn’t new.”

Continue Reading

Trending